She’s 28 weeks pregnant, sitting in a crowded waiting room for her third antenatal appointment this month, clutching questions she never gets enough time to ask before the next patient is called in. At home that night, she scrolls the internet for answers; instead, half of what she finds is reassuring, half of it terrifies her, and none of it is written for her specifically. She’s not short on care. She’s short on time with it and on a community that understands exactly what she’s going through.
What is the Maternal Campus Programme About?
MyLurah has opened applications for the Maternal Care Programme, a free, six-week virtual initiative delivered in partnership with clinical partner Care Haven Wellness, designed to give pregnant women and new mothers across Nigeria additional education, expert guidance, and peer community alongside the care they already receive from their doctor or midwife.
Applicants can choose between the Antenatal Academy or the Postpartum Recovery & Support Programme, both delivered entirely online at no cost. Applications opened 28 July and closed 15 August 2026, with selected participants for this pilot cohort now being confirmed.
Why It Matters
The need for this kind of supplementary support is stark. Nigeria carries roughly 29% of the world’s maternal mortality burden, with a maternal mortality ratio of 993 per 100,000 live births among the highest in the world [1]. More than 15% of pregnant women across nearly two-thirds of Nigeria’s states receive no antenatal care at all, a rate higher than the global average [2]. Education and structured support during pregnancy aren’t peripheral to this problem; they’re central to solving it. Large-scale implementation research in Nigeria found that a model combining education, peer support, and active health engagement improved maternal knowledge, birth preparedness, and postnatal care utilisation [3], and separate programme data showed that this kind of model increased antenatal care attendance and facility births even in resource-limited, hard-to-reach settings [4], providing evidence that virtual, community-based education can meaningfully complement clinical care rather than compete with it.
What Participants Can Expect
Over six weeks, participants join trusted education sessions and a supportive peer community from wherever they are in Nigeria no travel required.
The programme is explicitly designed to sit alongside, not replace, routine antenatal or postnatal care; participants are encouraged to continue all scheduled appointments with their healthcare provider throughout.
What Comes Next
For women hoping to join this first cohort, MyLurah has confirmed that applicants will be contacted directly following review, as spaces are limited. Those who missed this application window are encouraged to follow MyLurah’s social media channels for news of future programme scales.
Stay informed on the next intake by visiting www.mylurah.com or following @MyLurah on Instagram, TikTok, and LinkedIn.
References
- The introduction of group antenatal care in northern Nigeria: an implementation research case study on improving quality and uptake. medRxiv. https://www.medrxiv.org/content/10.1101/2025.09.07.25335045v1.full
- The introduction of group antenatal care in northern Nigeria: an implementation research case study on improving quality and uptake. medRxiv. https://www.medrxiv.org/content/10.1101/2025.09.07.25335045v1.full
- Evaluation of postnatal outcomes from a group antenatal care intervention in Nigeria: a quasi-experimental study. Journal of Global Health. https://jogh.org/2026/jogh-16-04023
- The introduction of group antenatal care in northern Nigeria: an implementation research case study on improving quality and uptake. medRxiv. https://www.medrxiv.org/content/10.1101/2025.09.07.25335045.full.pdf
